Katarina Premfors is Swedish born but grew up in Pakistan, Turkey, and USA. Since 1992 she has worked as a commercial photographer and photojournalist in the UAE and the Middle East. Her main commercial focus has been in branding and those projects where she can get involved from an early stage to develop the brief with the client, creatives and the agency. Katarina’s clients include global advertising and branding agencies, major corporations and the governments of the United Arab Emirates, Oman, Jordan, Yemen and Afghanistan. For the editorial work she shoots for The New York Times, Fast Company, The Guardian, Forbes, Wall Street Journal, Greenpeace and others. She also regularly exhibits her personal work, mentors and conducts workshops. She is a FUJIFILM X Ambassador.